Return of full Fiesta means uptick in business along new parade route, benefits local nonprofits
SAN ANTONIO – After a two-year wait, Fiesta made a full return across San Antonio. While the party ended Sunday after 11 days of festivities, the impact of this year’s Fiesta will be felt for some time.
For many local nonprofits, the city’s “party with a purpose” serves as the organizations’ primary fundraiser. That’s the case with the King William Association, which hosts the King William Fair.
“Funding for the fair is basically about 90% to 95% of the association’s annual budget,” said Lisa Lynde, executive director of the King William Association.
The fair returned Saturday in a big way after two years of uncertainty. “Gross sales were higher than in the previous two years,” said Lynde.
Lynde said the previous two years were a struggle without the event.
“2020 was lean. We had to cut back staff hours. We sold the building that we owned. We purchased this one to keep going,” said Lynde.
Proceeds from the fair…
