Peloton’s fortunes race downhill as fitness fans return to gyms | Business
If Peloton wants to know why the lockdown boom in home exercise was unsustainable, then Ian Rodriguez has a good answer: working out is more fun with other people.
Rodriguez, a 52-year-old teacher from Preston, Lancashire, cancelled his gym membership when the pandemic hit but couldn’t wait to get back. As many others did, he spent money on gym equipment, including a rowing machine and some weights. But then he started missing the gym classes.
Ian Rodriguez, 52, a teacher and writer from Preston, Lancashire
“I kept fit at home throughout the lockdown, but as restrictions eased, the lack of social interaction started to get to me. I was getting to the stage where I missed going to classes at the gym. Exercising on your own, even with someone shouting at you on a screen during an online course, just isn’t the same,” he says. Rodriguez is now back at the gym “four or five times a week”.
Millions of others around the world have…