New popcorn business won’t be a gamechanger’ for AMC, says Cinemark CEO
A Cinemark employee serves popcorn to a customer at a concession stand at Cinemark’s Century 16 at the South Point Hotel & Casino on August 14, 2020 in Las Vegas, Nevada.
Ethan Miller | Getty Images News | Getty Images
Popcorn may be a staple at the movie theater, but selling it at retail locations won’t be a “gamechanger” for AMC Entertainment, said Cinemark CEO Mark Zoradi on Friday.
On Thursday, AMC announced it would begin selling its popcorn at around a dozen mall kiosks and would bring prepackaged and microwaveable popcorn to supermarkets and convenience stores in 2022. It is the latest attempt by the cinema chain to diversify its revenue in the wake of the coronavirus pandemic. Shares of the company were up around 3.4% during midday trading Friday.
“I don’t think it is necessarily a gamechanger for anyone, because popcorn is very important to all of us,” Zoradi told CNBC’s Julia Boorstin in an exclusive interview on “The…
