Instagram Eyes Creator Economy With NFT Rollout
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Instagram’s NFT pilot is the first play in a creator monetization strategy that’s still taking shape.
Shortly after unveiling its “Digital Collectibles” product Monday, the Meta-owned social media platform signaled its interest in turning non-fungible tokens (NFTs) into a revenue stream for the creators catering to its billion-plus user base.
Figuring out how to leverage it is to be determined. At launch, Instagram’s NFT pilot will merely allow a handful of creators to share their digital art on the platform – no sales, trading, or fees involved.
Money will ultimately join the mix. In a job posting for Creator Blockchain Experiences on Monday, Instagram called for help to “define the strategy and roadmap for new blockchain-enabled creator monetization experiences.”
Creators could use…