IFT FIRST: Unpacking mission-driven product development | 2021-07-22
KANSAS CITY — Consumers are becoming increasingly educated and opinionated on a range of social and environmental issues, and they’re looking to CPG brands to deliver solutions.
In a survey this past spring, New York-based Ipsos Marketing asked consumers what sustainability issues they think the United Nations should focus on.
“Consumers said they should focus on the issue of zero hunger,” said Ashley Ericksen, vice president of Ipsos, during a July 21 presentation at The Institute of Food Technologists’ FIRST virtual conference. “They want to see change happen.”
Despite this heightened awareness, consumer behavior hasn’t changed much when it comes to sustainability over the past five to seven years, according to Ipsos.
“Consumers in the United States put more responsibility on businesses and government than they do on themselves,” Ms. Ericksen said. “People are thinking about the issue, but they may not know how…
