How YouTube Theater’s Opening Is Inspiring A New Creator Economy
LONDON, ENGLAND – OCTOBER 16: (NO PUBLICATION IN UK MEDIA FOR 28 DAYS) Queen Elizabeth II meets … [+] members of staff during a visit to the UK headquarters of internet search engine company Google on October 16, 2008 in London, England. The Queen uses a computer to upload a video to the Royal Channel on You Tube during her visit. (Photo by POOL/Tim Graham Picture Library/Getty Images)
Tim Graham Photo Library via Getty Images
YouTube is making bold moves as the entertainment industry resumes live music and events. This week the company announced a first naming rights agreement with Hollywood Park sports and entertainment venue that will name the 300-acre, 6,000-seat destination YouTube Theater.
The extensive, multi-year partnership is the first of its kind for YouTube, according to a company announcement. As the performance venue opens in mid-summer for concerts, awards shows, YouTube creator…