EU Creator Economy Boosts Banking as a Service
Embedded banking and banking-as-a-service (BaaS) have been mainly concentrated in the FinTech and financial services domain, but that is gradually changing as non-financial services platforms take the plunge into financial services for the first time.
In July, Apple and Goldman Sachs announced the launch of a buy now, pay later (BNPL) service through Apple Pay called Apple Pay Later, an example of how companies are looking to offer direct financial services to their consumers.
For art networking site Talenthouse, it has meant coming up with a banking solution tailored to the needs of the millions in its global creative community, a population that is hugely underserved when it comes to financial services and getting paid for their work.
It’s the reason why the talent crowdsourcing startup recently partnered with Poland-based software company Vodeno — and its Belgium-based European digital bank Aion Bank — to bring embedded…
