Eat Beyond names new CEO | 2021-07-19

VANCOUVER, BC. — Eat Beyond Global Holdings Inc., an investment issuer focused on the global plant-based and alternative food sector, has hired Michael Aucoin as chief executive officer. He succeeds Patrick Morris, who had been CEO since the company’s inception in the fall of 2019.

In his new role, Mr. Aucion is expected to lead Eat Beyond in a new direction, with a vision to establish the company as a recognized leader in the $50 billion plant-based protein market, with a focus on North America and Europe. The company intends to place a particular focus on technical innovation, research and investments in capacity-building projects.

Mr. Aucoin has more than 25 years of experience in food sales management and the consumer packaged goods industry, most recently as principal for MJA Consulting, where he focused on product launch, and market and corporate development. Earlier, he held leadership roles at Advantage Solutions,…