Boots puts for sale sign above Aromatherapy Associates | Business News

Boots is putting one of its best-known personal care brands up for sale, even as Britain’s biggest high street chemist itself faces being taken over in 2022.

Sky News understands that Boots is preparing to sound out potential bidders for Aromatherapy Associates, which it bought in 2014.

The deal does not involve the retailer’s other wholly owned brands, many of which sit within a separate subsidiary named after its No7 beauty products label.

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Aromatherapy Associates is one of the chain’s best known perssonal care brands

Aromatherapy Associates was founded in 1985 by Geraldine Howard and Sue Beechey, and expanded to offer a broad range of essential oil-based products.

Industry sources said the business would not be expected to fetch more than “a few tens of millions of pounds” in an auction, although a more precise valuation was unclear on Friday.

Boots…