How to Improve Your Business’s Financial Position
Table of Contents
Income in your business depends on many factors: from a clear USP to building a marketing and sales department. In this post, we will take a closer look at the main ways to increase the income of an organization.
1. Formulation of USP
Perhaps one of the most common reasons for the lack of profit growth is the lack of a coherent USP. It is very difficult for many entrepreneurs to formulate on their own:
- WHAT they are selling?
- WHO needs it?
- What is their ADVANTAGE over competitors?
Let’s divide this question into three parts:
Product
What do you sell? Suppose you have a website, pages on social networks, you spend money on advertising, but there are no results. This may be because you are not describing your product clearly enough. Re-analyze from the customer’s point of view the channels where they first get to know your product.
The target audience
The problem may be that the product concept is…
