DMA Pilot Scheme Aims To Tackle Industry’s Digital Skills Gap
The Data and Marketing Association (DMA) is launching a pilot scheme that aims to build training into the marketing industry’s workflow.
The scheme, which incorporates agencies and brands, challenges the companies involved to set aside an hour for training each week in an attempt to overcome the digital skills gap that is a drag on the industry.
The DMA’s pilot scheme encourages marketing companies to upskill workers
The digital skills gap has been repeatedly cited as being an impediment to the UK’s ability to compete globally. More than two-thirds (69%) of UK business leaders believe their organization is currently facing a digital skills gap,…