Capitalizing on the data economy
Hidden within these vast volumes of data are insights into consumer behavior, emerging market trends, even predictors of the future. For organizations, the goal is to make sense out of this rapidly increasing amount of data and find innovative ways to derive sustainable value from it, all while efficiently managing consumption of the cloud services that support data management and analysis.
Yet according to a survey of 255 business leaders and decision-makers conducted by MIT Technology Review Insights, 45% of respondents say they use data for only basic insights and decision-making. That’s a missed opportunity.
“There’s an absolute explosion of data sources both inside and outside of the enterprise,” says Channa Seneviratne, executive of technology development and solutions at Telstra, an Australian telecommunications company. “As a telco, our customer base, and the data that it generates, is a fantastic asset that…
